He produces “Tmsoft’s White Noise Sleep Sounds”using Spotify’s free hosting software, Anchor, which pays him $12.25 per thousand listens. One man, in particular, Todd Moore, who started this type of podcast in 2019 after quitting his cyber security job, has now grown to 50,000 listeners a day, which ranks him in the top 25% of all podcasts.
Whether people want these white noise episodes for relaxation, therapeutic or even for newborn sleep instances, there is no denying that the listening rate of these very niche podcasts is through the roof. In a recent Bloomberg article, it has been revealed that certain podcasters on Spotify are making $18,000 a month by just posting episodes filled with white noise, and even if the creators mostly remain a mystery, their product does not. While it’s these types of categories that undeniably lead the charts across major platforms, there is another group of Spotify podcasters right behind them that is profiting like crazy. Some people like their radio shows, true-crime episodes or even a deep conversation with famous figures or the most current entertainment news. They say there is a podcast for everyone.
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